ANOTHER DEFINITION

To me sustainability is all about building community by sharing goals, profits and experience. That is why it can be in conflict with capitalism which tends to prioritize the individual over the community.

It’s interesting that big business is talking a lot about sustainability at the moment – partly no doubt driven by consumers and partly by a knowledge as to where the world is heading. But, with every business still driven by the bottom line, how far will they go?

About jasperbouverie

I am Jasper Bouverie. I have two blogs: jasperbouverie.com which is about promoting sustainability in the village of Wye in Kent (and beyond); and FunderFilms.com which I will fill with short films dedicated to promoting social and environmental awareness and change. Find me on Twitter: funderfilms and finelinej
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